Wella Professionals’ most innovative demi-permanent line designed to deliver true-to-tone colour with zero lift, zero damage, and long-lasting colour glaze has officially launched yesterday with a media and influencer event on Monday at Valonz Haircutters in Sydney.
Attendees were treated to canapes such as shimmery doughnuts, champagne, and more as guests sat back and experienced SHINEFINITY, a zero-lift colour glaze designed for all hair types and textures, and consciously formulated without ammonia, silicones, drying alcohols, animal-derived ingredients, or parabens.
Hosted inside Sydney’s Valonz Haircutters, the salon was decked out in pale pink tones and stunning floral arrangements and gift bags filled with Wella professionals goodies to take home and maintain hair health post treatment. With photographers at the ready to snap images of guests’ shiny locks post SHINEFINITY treatment. A shimmery media wall was set up to capture the incredible before and after pictures of hair as guests shimmered with enthusiasm for their freshly glazed hair and bouncy blowdry.
The launch of SHINEFINITY is meeting the demand for glossing services not only across the nation but across the globe as healthy polished hair is in high demand. By combining long-lasting multi-dimensional colour transformation with shiny, translucent glazed finishes, SHINEFINITY enables and empowers stylists to create without limits for infinite possibilities and infinite hair types.
The SHINEFINITY range offers five services for clients to achieve luscious, glossy results:
The SHINEFINITY Glaze – The original SHINEFINITY service for a translucent tint that refreshes colour.
The Speed Glaze – A quick but versatile service, ideal for in-between colour appointments to adjust or enhance blonde hair at the basin.
The Corrective Glaze – A SHINEFINITY glaze to moderate uneven tones or darken without pre-filling.
The Balancing Glaze – Including a SHINEFINITY glaze on the mid lengths and ends of the hair.
Shimmer Melt Glaze – Achieve multi-dimensional results using colour to complement a balayage and create a gradient melting effect with a seamless blend.
SHINEFINITY was co-created by WellaProfessionals Brand Ambassador and queen of glaze, Patricia Nikole. Patricia is known for her glossing expertise, and as a pioneer in hair painting trends and beautifully crafted techniques, Patricia is backed by more than one million Instagram followers on her @PaintedHairaccount.
The shade range incorporates 32 modern tones divided into four categories – warm tones, natural tones, cool tones and booster tones. With zero lift, zero damage and a no-drip gel cream and clean formula, clients are sure to come in for top ups after they experience SHINEFINITY’s results for themselves. The collection also incorporates a clear crystal glaze to dilute shades or to be used alone. Thanks to the range of tone options available, the glazing possibilities are endless.
For more information visit the Wella Professionals SHINEFINITY webpage: www.wella.com/professional/en-AU/home
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