Yovanka Loria Hair Extensions has unveiled their 2023 brand campaign, titled Empowered Confidence. The campaign is inspired by varying forms of women empowerment, as the brand is founded, owned and run by women.
The campaign presented natural and confident hair looks, styled with effortless ease and strength, in an undone manner. Hair colour options were chosen to complement each model’s individual aesthetic, with seamless, natural melding in the hair extensions for understated, multi-dimensional, textured hair.
The campaign is complemented by structured fashion styling, with a sense of gender neutrality, to evoke female empowerment and professionalism, to act as an ode to brand CEO Yovanka Loria. Soft, dewy and delicate makeup highlights the models’ emotional presence and contrasts the strength of the rest of the collection.
“I established Yovanka Loria Extensions with the intention and goal to empower women all over the world,” Yovanka said. “Like many other women, I’ve experienced stages in my life where I lacked empowerment and felt like I needed to achieve my own personal goals. Understanding the position I was in on a personal level, it was my aim to create a company that helped women work towards achieving their own empowerment, guiding them through the uncomfortable motions in which they don’t feel like their most powerful self. I believe I have begun to do this, and ‘Empowered Confidence’ is a reflection of what I am creating.”
Credits:
HAIR: Yovanka Loria, Liv Dejanovic & Nicole Abela
ASSISTANTS: Taylor Ciano & Danielle Tiami
MAKEUP: Georgina Neves
STYLIST: Morella Morearno
CONTENT: Emma Javelin & Elle Barker
PHOTOGRAPHER: Dianna Melfi
For more information visit www.yovankaloria.com.au
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