Global barbering educator, filmmaker and businesswoman, Sofie Pok (@staygold31) from the US is arriving in Australia to educate on behalf of BaBylissPRO.
Sofie has led a barbershop, inspired as an educator and has been a motivational ambassador from her home base in California, as well as helping design the BaBylissPRO BlackFX Clipper. She is also a cinematographer and is renowned in the industry for her modern LA style, detailed looks and precise lines, sharing these skills through her content to her 500,000 strong follower base on Instagram.
Sofie has proudly taken home awards such as Female Barber of the Year at Barbercon, Men’s Shot of the Year, and Fade Shot of the Year at Behind the Chair, and Barber of the Year at the American Influencer Awards. She has also been featured editorially and was highlighted by Instagram as part of their AAPI #RethinkOurInfluence Campaign.
Sofie is a Global Educator for BaBylissPRO and is the Co-Creator of the STMNT Grooming collection, a custom styling collection sold in retail stores and professionally. For BaBylissPRO, Sofie shares expert tips and tricks using prized BaBylissPRO tools, and also offers important insights about growing a presence as a barber on social media.
Sofie is set to make her Australian debut at Hair Festival 2024 to educate barbers and hairdressers with detailed breakdowns of cutting, fading, and styling techniques. Taking place on July 1 at Sydney’s ICC, with the title ‘Mastering Precision: Advanced Techniques Using BaBylissPRO Barbering Tools’, the session is ideal for barbers and hairdressers at all levels. Sofie will also share social media tips from her vast experience, such as how to craft videos and master new photography and filmmaking skills. Attendees will also be gifted a complimentary goodie bag, including a discount voucher that can be redeemed at the BaBylissPRO stands #21 and #24, and have the chance to meet and greet this global star.
“Sofie will be your guide on the path to mastery as she unveils her expert techniques to wield BaBylissPRO tools with finesse,” the brand shared. “Learn to achieve flawless fades and create sharp lines all while ensuring your client has a pleasant experience. Dive deep into the art of tool selection for every desired outcome and discover high quality tool maintenance tips to maintain longevity and unleash optimum performance.”
“It’s not just a seminar; this is a rare opportunity for professional barbers to hone their craft, for hairstylists who are looking to expand their skills and services, for eager barbering students who want to learn about leading tools in the industry, and for salon owners who wish to stay ahead of the curve with the latest equipment.”
Additionally, Sofie will educate on the all-new and revolutionary FXONE Collection, which launched recently in Australia at EXPO4BARBERS. The system is anchored by the universal BaBylissPRO FXONE Battery, which can be seamlessly used in each tool in the FXONE system and eliminates the need for bulky chargers and reduces the need for costly tools. The collection tools are reimagined versions of current classics, now featuring Metal-Injection-Moulded (MIM) blades that integrate built-in oil reservoirs for constant lubrication and friction-free performance. The collection includes the FXONE GoldFX and BlackFX Clipper, Trimmer and new Stick Shaver, as well as the FXONE LoPROFX Clipper and Trimmer.
Sofie will deliver an expert-led guide to quality tool selection, blades, maintenance and advanced techniques using this technology.
Don’t miss Sofie’s Australian debut and the benefit of her inimitable talent and experience, at Hair Festival 2024.
For more information visit https://hairfestival.com.au/education-sessions/babylisspro/