Discover Danish haircare brand Zenz and their incomparable ethos, predicated on the need to look good, feel good and do good, writes Zoe Brown.
Danish haircare brand Zenz is redefining industry standards with its sustainability initiative that goes above and beyond the current industry requirements for professional beauty products. Zenz is leading the way in creating a healthier, more sustainable beauty industry and its only desire is for other brands to step up and follow in its footsteps. Made by the professionals for the professionals, Zenz aims to improve salon quality with products that are formulated using only the purest ingredients derived from the earth’s natural ecosystems.
The Zenz concept encapsulates three main ideas – look good, feel good and do good. The ‘look good’ component ensures that Zenz products are developed in ways that are easy to use and will successfully yield the client’s desired results. Customer satisfaction is the main priority, which is why the team is continuously striving to develop products that are kind to hair and skin, as well as the environment.
The ‘feel good’ element encompasses creating a wellness experience for the client, pampering them with wholesome haircare enriched with organic and nourishing ingredients. Zenz prides itself on selecting the best combination of natural and organic ingredients without compromising on quality. Some of the key ingredients utilised in Zenz haircare line include aloe vera, avocado oil, almond oil and beeswax. Aloe vera and avocado oil combat dryness and soothe irritation with their moisturising properties, meaning they are great ingredients for relieving dandruff and hydrating dry scalps. Almond oil and beeswax both have nourishing properties which are best used to soften, protect and hydrate dry hair and split ends. Zenz is dedicated to sourcing only the finest ingredients that will help protect and rejuvenate hair that may be in need of a little TLC.
‘Do good’ refers to doing a good deed for hair health and the environment. Zenz is delighted to be affiliated with such highly-acclaimed certifications; its products are certified by a number of recognised labels including the Nordic Swan, AllergyCertified, EcoCert COSMOS Organic and Vegan Society. The Nordic Swan is the official eco-label for the Nordic countries and a guarantor for environmentally friendly and healthy products. AllergyCertified is an international certification which checks for allergens and harmful chemicals. EcoCert COSMOS Organic is an international certification of natural and organic ingredients, and Vegan Society is the international standard for vegan products. Zenz goes above and beyond, priding its product development on exceeding the maximum share of natural and certified organic ingredients required by the certifications.
The Zenz sustainability initiative continues to evolve as the team brainstorms different ways to reduce their ecological footprint. While products are already packaged from recycled plastics, the brand is seeking to further reduce its plastic consumption by developing a program which allows clients to bring their empty Zenz products into the salon to be refilled and reused. Additionally, Zenz is collaborating with ReSea to ensure the longevity of marine ecosystems. The scheme sees Ocean Waste Plastic collect waste from the world’s oceans 1:1 against the packaging weight of Zenz products.
“In this way, we do something good every time a Zenz product is produced,” said the team.
Zenz strives to actively contribute to the realisation of the UN’s Global 17 Goals for Sustainable Development. The goals include areas such as quality education, embracing clean energy, health of the environment and industry innovation. The brand’s dedication to environmental health does not end with the sustainability of its products. The team routinely offers courses providing industry education about working in a Safe Hair Salon with focus on health, eco-labels, laws and chemistry.
In an industry that can be dominated by harsh chemicals and synthetic ingredients, Zenz is stepping into the spotlight as a pioneer and sustainability leader. With such a determined and headstrong approach to sustainable solutions, Zenz is reshaping the future of the hair and beauty industry.
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