The Unwritten App for independent hairdressers, AKA Indies, is taking the industry by storm. With a dedicated brand available only in the Unwritten ecosystem that gives hairdressers a cut from every sale, partnerships with a range of other product companies and a plethora of resources, the savvy platform is passionate about helping Indies make money off the clock.
“We enable Indie hairdressers to operate their business from one app, including standard business app features like appointments, online bookings, customer records and POS and payments but, uniquely, we have integrated product supply, in both wholesale and retail, into the app,” shared Rob Aubin, director of Unwritten. “Its’ also free! Our business model is more akin to a product supply business, so we make money through facilitating product purchases and sales. We only win when Indies are successful – that’s why it’s so core to us to be focussed on Indies’ success.”
The app launched last July to overwhelming demand in a rapidly growing community. A strong support team is focused on helping Indies get started and achieve success.
“Indies make up more than 50 per cent of all hairdressers in Australia, so really, it’s a very important part of the market,” Rob shared. “For too long, sole trader hairdressers were labelled as backyard operators, but we’ve been fighting for Indies to change that perception in the industry and I think we’ve come a long way. We are working closely with the AHC to bring to life the value of independent operators, who just want to have freedom and flexibility for a work life balance and still make a living.”
We spoke to prolific hair industry leader Katy Reeve about how the Unwritten app elevates her business.
How does the Unwritten help your business as an independent hairdresser?
Not only does the app help me create a booking system for my clients, it has created a way for me to order and manage stock and service retail orders for my clients.
How does the Unwritten app help you with your business efficiency in the backend?
With hairdressing being a hands-on job we are often time poor with regards to our business. The app has been designed as an easy to use app, which shows us instantly where we are sitting with regards to finances, bookings and stock. It also helps us connect to our clients remotely when they need haircare.
Tell us about how the app’s unique link sharing feature expands your income opportunities?
Recommending hair care to our clients is an important part of our job and as professionals we want our clients to come to us when they need advice. Having our own unique link to our online shop means that once we have offered this advice, the client has complete control of when and how they choose to buy from us. It creates loyalty to us as professionals and also means we can make money whilst we are not working! I also love the fact that we can use our social posts to link people to products even when we haven’t done their hair, growing our reach for potential clients.
What other features do you feel are really helpful as an Indie?
I love the note taking feature as it’s very quick and simple to use, I’m more on track with my client histories than ever! I also love the automated emails and texts to the clients, they are very visual and clients love them. The weekly reporting also gives me a no-nonsense snapshot of my business.
I recommend the Unwritten app all the time! If you want to have an app with only the functions you need, this for you!
For more information visit https://pro.unwritten.hair/