Two new technological salon features have launched, thanks to Phorest Salon Software, which are geared to match and refer clients to your salon, as well as rewarding the loyalty of your existing clients in an automated system. The program is a new addition to the Phorest marketing suite, which supports salon owners through both essential metrics of acquisition and retention.
Referred to as the ideal “power duo” for salon growth, the features elevate the Branded App, through which your clients receive personalised referral links on the app or via the Online Booking portal.
From there, both referrers and new clients are automatically rewarded with gift cards added directly to their Client Card, which are instantly ready to be redeemed at checkout. Adding to these digital capabilities, you can automate repeat campaigns to send referral reminders, sustaining the program with no manual effort.
“Over the years the Branded App has grown in functionality and intelligence; and now with the additions of Digital Loyalty and Referrals our digital relationship with our clients is much stronger,” shared Mike Messenger, Salon Director at Eds Hair in the UK.
The features act on significant stats that see 53 per cent of consumers discover salons through word of mouth and referrals from family and friends, which is the most common method of finding a salon. Through the Phorest Referrals feature, 18 new clients have been gained on average per salon and 48 per cent of those clients returned for additional services, amassing $20,000 of additional revenue for salons.
The feature includes a Referrals dashboard that provides key stats around the number of referrals that show who has clicked on the link and claimed their voucher, as well as the number of new active clients, the value of the gross revenue generated from referral client bookings and the potential annual value of those referred clients. You can track these stats in real time with complete transparency and access detailed insights for full control.
“As a salon owner, finding new clients has always been a challenge. The new Referrals Program from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I’ve seen a noticeable boost in new and returning clients,” shared Jimmy Sharpe, Manager of Jakarta in the UK.
The software’s Loyalty feature responds to important stats as well, where 75 per cent of consumers prefer digital loyalty programs, especially via mobile apps. Through this program, clients can access their Treatcard through their phones or online booking profiles. They can also view rewards and redeem them in a modern, seamless process.
This feature offers clients increased motivation to book thanks to visible rewards and loyalty progress, upping your revenue, client retention and community engagement. While saving time for your clients, it also reduces your admin time with this self-guided, online interface.
“At our salon and barbershop, rewarding our guests for their loyalty is a top priority,” shared Christina Yun, Co-Owner of Dollhouse Hair Boutique. “With Phorest, doing so is a breeze. The program is easy to use, fun and digital, making it simple for our guests to see how many points they’ve earned.”
Harness the power of this digital duo to both find clients and retain them, thanks to Phorest.
For more information visit www.phorest.com/au/