The Dyson Supersonic™ hair dryer professional edition burst onto the scene in April this year, re-designed with some of the intrinsic issues encountered in the professional environment in mind, by providing professional hair stylists with a machine engineered for their needs. The tool has taken the industry by storm, selling out at Hair Expo 2018  and revolutionising the way we approach heat styling. If you haven’t jumped on the bandwagon and experimented with the tool, we’re here to tell you why you’re missing out, with information from Dyson Advanced Design Engineer Sam Burrowes.

Here are 5 reasons why the Dyson Supersonic™ hair dryer professional edition is a must-have.

Stylists helped with the design, leading to an all-new professional concentrator

Dyson engineers completely redesigned the styling concentrator that comes with the Dyson Supersonic™ hair dryer professional edition, and it’s no coincidence that this is what hairdressers were calling for when using the consumer edition. Hairdressers played a large role in the development of the tool, offering their suggestions and advice in developing a bespoke-designed hair dryer for the professional market.

“By working with renowned hair stylists around the world for two years, the changes made were incremental and tested in salons at every stage to ensure we developed a machine engineered for their needs,” Sam said. “The redesign included increasing the precision the stylists are able to get from the new concentrator with technology to help prevent its edges being too hot to touch and more comfortable to use.”

The dryer boasts efficient magnetic attachments

“Of course, the magnetic attachments which many have always loved about the Dyson Supersonic™ hair dryer was kept in the Dyson Supersonic™ hair dryer professional edition,” Sam shared. “By doubling the magnet strength in the attachments, we have been able to help prevent accidental knocking off of the attachments when in use with clients.” This was another feature directly inspired by the hairdressers who lent their thoughts and expertise to the development process.

400 stylists tested the tool before launch

This tool always had the professional hairdresser in mind. Utilising 400 hair professionals to trial it before launching, nearly half of whom were Australian, helped ensure the hair dryer works considerably well for our local climate, clientele and overall industry.

“Putting the product through its paces before a wider release was key to ensuring the upgrades we had made were suitable for salon environments,” Sam explained. “It was a whole new type of trial for us, being able to monitor the condition of the product from afar – the Australian trial alone gave us nearly half a billion data-points to analyse!”

Engineers from six countries helped us develop the tool

“Design and development work was done in the UK and Singapore, with key testing conducted in our Malaysian Technology Centre,” Sam said of the international project. “Engineers supporting user trials with professional stylists were based in Chicago, Sydney, Shanghai and also in the UK.” This global endeavour helped to ensure that the hair dryer works seamlessly across professional hair industries worldwide.

There is a dual filtration system

The important and impressive dual-filtration system is a game changer. The Dyson digital motor V9, which powers the machine, draws in air at a high velocity. As air is drawn into the machine, a host of airborne contaminants catch on the filter. To help combat these environments, our engineers re-engineered the filter to have two layers of filtration.

“The outer filter is magnetically attached to the product and can be removed for washing and cleaning to keep the product at top performance at all times,” Sam said. “While we recommend regular washing of the filter, on-board product software can detect when it starts to block up and alert the stylist with a gentle reminder that it needs to be cleaned.”

It’s a hairdresser’s dream tool, specifically developed for you and with the help of hairdressers like you who are seeking the very best in hair styling technology. With years of engineering expertise, research and development and a desire to suit the professional hair industry, the Dyson Supersonic™ hair dryer professional edition is finding success for all the right reasons. Pretend it’s your birthday and get one in hand.

For more information visit www.dyson.com.au/haircare/supersonic/professional-for-stylists