ghd’s 2020 Christmas collection is inspired by starry nights, constellations and that magic time of year where dreams (and hair dreams) really do come true.
Welcome the Wish Upon A Star collection of must-have, limited edition tools from ghd, available from October right in time for and especially because of the holiday season. The Christmas collection’s eye-catching design is comprised of iridescent whites, striking satin gold accents and luxe midnight blues, capturing the quality of stars and constellations that seem to shine that much brighter on Christmas Eve.
“ghd are constantly striving to innovate our offering; most recently we have done this with our helios aeroprecis hairdryer and rise volumising hot brush,” shared Ludovic Dellazzeri, managing director, ghd anz. “Our Christmas collection really is the crowning jewel of our campaigns, encapsulating all our portfolio to provide themed gifting options during the festive season.”
“Our Wish Upon a Star collection is all about making hair dreams come true and empowering your loved ones to feel like a queen every single day – which is a wonderful gift to give, heading into the festive season,” he continued. “Not only is it our most luxurious collection to date, but the variety you can get across the collection means that everyone will be able to find the perfect gift for themselves and their loved ones, whatever their hair dreams and fitting into any budget.”
The must-have new designs come in a range of specialised sets and tools. In the ghd deluxe gift set, the ghd platinum+ SMART styler and ghd helios professional hairdryer, both in sleek white with satin gold accents, are cased in a luxurious midnight blue vanity case, also with gold accents. This combination of tools ensures the gift of total stylistic capabilities, complete with bold design and that little bit of Christmas magic.
The ghd platinum + styler gift set focuses on this hero tool, with ultra-zone features and predictive technology to adapt heat and power to individual hair styling needs as designed in white and gold and housed in its personal vanity case.
The ghd helios professional hairdryer can be purchased as an individual tool in this luxury design, arriving in a thematic blue dust bag, and with the technology to offer more shine and faster styling.
The ghd gold styler gift set features this iconic tool at its centre, with dual-zone technology and a modernised designed for smooth, easy styling. The renowned tool comes in a midnight blue vanity case, ideal for travel and housing at home, in salon or on the retail shelf.
The Christmas gifting collection also includes a number of ghd’s bestsellers, from the creative curl wand to the brush that broke the internet, the ghd glide hot brush, each accompanied by unique, value added components such as heat mats, roll bags, and more. An additional, limited edition style gift set including seasonal, festive clips and the brand’s heat protect spray, along with the collection’s classic midnight blue case, ensure there’s a retail option and gift solution at every price point for any type of consumer.
“As the most gifted hair tool brand in Australia and New Zealand, we’re also passionate about supporting our salons during the holiday season which we know is the busiest time of year,” Ludovic said. “That’s why we also launch an entire Christmas campaign to support the collection – it helps consumers to understand the story behind the collection and really gives our salons a platform to recommend the best option to their clients.”
The tools and campaign aren’t just artistically inspired by the magic of the season, but also fashion and aesthetic trends on the international Autumn Winter runways. The savvy products allow professional hairdressers and clients to create curls, waves, straight styles and more at their absolute best.
Leaning into the luxe factor and boasting pure stylistic decadence for under the tree, the new Wish Upon A Star ghd collection merges important heat styling technology with truly thoughtful, storied and chic design, as a go-to retail option and covetable item at the top of Santa’s list. The season has never felt brighter.
For more information visit www.ghdhair.com/au