The game changer has landed. Welcome Metal Detox, an innovation from L’Oréal Professionnel that guarantees 100 per cent reliable colour results, 87 per cent less breakage risk and ultimate shine*, and is compatible with all colour and lightening brands.
The 9-patented technology^ neutralises metals inside the hair fibre, which can create breakage and unreliable colour results during colour, balayage and lightening services. The discovery is exposure to water with different metal concentration levels and varying copper pipeline quality worldwide. These metals then interact with oxydants in the hair fibre that destabilise hair quality and colour.
Glicoamine is the pioneering molecule small enough to penetrate and neutralise mental inside the hair fibre, working within a professional three-step in-salon system.
Step 1: Metal Neutralizer Professional Pre-Treatment. Neutralises metal before colour, lightening and balayage services.
Step 2: Anti Metal Cleansing Cream – a Professional Shampoo that detoxifies the hair after the service.
Step 3: Anti-Deposit Protector – a Professional Care & Mask that prevents new particles from coming back, to cater to various hair types.
Next, a two-step regime for clients to continue detoxifying and protecting hair and colour, at home. The Anti-Mental Cleansing Cream and Anti-Deposit Protector Mask becoming retail essentials.
The new offering is a true game-changer, beyond the facets of the product itself. The collection is housed in up to 100 per cent recycled plastic, which reduces virgin plastic use. The company’s factory is also carbon neutral and recycles water.
Metal Detox is a disruptor to the hair industry and service sphere, prioritising quality, colour, and sustainability becoming essential in salon and at home. Discover the innovation.
To celebrate the launch, L’Oréal Professionnel are running a nationwide competition titled ‘DETOX TO WIN’; offering three stylists and three clients the chance to win a luxury 6-night stay at Eden Health Retreat.
A Metal Detox & Colour appointment at participating L’Oréal Professionnel salons between 20 Sep and 14 Nov 2021 acts as an entry.
Discover Metal Detox and the latest competition at https://www.lorealprofessionnel.com.au/competitions/detox-to-win
* Instrumental test after lightening.
^ Pre-treatment: FR, UK, SP, IT, CN, US, BR. Shampoo: FR, CN, JP, MX, US, BR, UK, GER, SP, IT, US. Care: FR, UK, GER, SP, IT, CN, JP, BR. MASK: FR, CN, JP, MX, US, BR.