Qiqi permanently straightens hair quickly and simply without the use of harsh chemicals. Invented in Israel this revolutionary new process replaces traditional smoothing and straightening treatments. Tried and tested over 18,500 times with extraordinary results speaks wonders for this revolution in hair straightening, writes Zoe Brown.
Israeli brand Qiqi is saying goodbye to harsh chemicals and hello to sustainable solutions with the introduction of its innovative haircare technology. Vega, the brand’s flagship product, is a permanent hair straightening treatment reinventing the way salons approach unruly hair. Designed to rejuvenate, strengthen and reshape the structure of the hair shaft, Vega is formulated with earth-loving ingredients that keep the hair healthy, shiny and full of life.
Qiqi was originally founded in 2019 as Kerrin Beauty, but as time evolved as did the vision and direction of the brand’s founder Aaron Lisani.
“My goal is to take challenging ideas and make them a reality that make a real impact in the hair care industry,” Aaron said.
His desire to become a pioneer in the industry was fulfilled with the creation of Vega. Made of organic compounds that penetrate the cortex and reshape the structure of the hair, Vega is the only permanent hair straightening treatment on the market that is not Alkaline based. Qiqi prides itself on delivering affordable products with quality, nourishing ingredients.
Qiqi has kept inclusivity in mind when creating the Vega range, offering the treatment in three different versions with each tailored to meet specific individual needs. Thin & Damaged aims to replenish hair types that have been damaged by bleaching, colour treatments, heat styling or the sun. Wavy & Curly is the perfect treatment for virgin or Caucasian hair types and Thick & Afro is ideal for thicker, drier and curlier Caribbean or Afro hair.
The versatility of the Vega range is its biggest selling points. Clients have the luxury of choosing between three services to ensure their specific haircare needs are fulfilled. The Seriously Straight service is tailored for those who desire permanently straight hair. To achieve this result, use Vega in conjunction with Qiqi’s Love is in the Hair ultra-cleansing shampoo to ensure the hair is well-prepared for the treatment. Wash the hair, thoroughly towel dry and apply suitable solution, and then cover with a processing cap to allow Vega to work its magic. Rinse the treatment from the hair, blow-dry the hair (ruffling your hands through until completely dry), and lastly flat iron in small sections.
If body and volume retention is the client’s leading concern, look no further than the Reclaiming My Time service. This service is designed for those seeking frizz-free, manageable hair without an overly straight result. Use Qiqi’s Love is in the Hair shampoo to deep clean the hair, follow by towel drying until no water is dripping, apply suitable solution, and then cover with a processing cap or plastic wrap to allow the Vega treatment to penetrate the hair. Rinse until 80 to 90 per cent of the treatment is removed and then completely dry using a large round brush and hairdryer. Flat ironing is not essential for this service however it can aid in styling the bouncy, loose curls created by the hairdryer. Then, keep the treatment salon fresh with Qiqi’s aftercare range.
Curly hair can sometimes be difficult to manage but with the Curls Just Wanna Have Fun service a client’s frizzy nightmare will be transformed with perfectly groomed solutions. To create envious curls or coils, begin by removing excess dirt and oils from the hair with Qiqi’s Love is in the Hair shampoo. Towel dry until no water is dripping, apply suitable solution, and then cover the hair with a processing cap. Once processed, rinse the treatment from the hair and liberally apply Qiqi’s Not Just Smooth, Insanely Smooth! Masque. Allow the masque to absorb for 10 minutes and rinse again.
The idea of permanently straightened or restructured hair can sometimes leave clients wary about how the treatment will perform once they step outside of the perfectly-climatised salon. Vega appeases these worries as it is resistant to the pressures of everyday activities and harsh climatic conditions, leaving it impervious to heat.
Qiqi is quickly cementing itself as a major player in the haircare industry with the launch of its Vega range. “I like to think out of the box and take chances others would not dare to,” Aaron said about the range, speaking to the nature of its innovative qualities.
With such a diverse array of haircare products and bold technologies, Qiqi has arrived as a new salon staple.
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