Color Wow is a global haircare sensation and if you’re looking to learn more about why, we went straight to the source. We spoke to Giles Robinson, the brand’s Global Director of Training and Education, about what gives Color Wow its extreme point of difference, his top tips in using the brand, favourite products and its impact on the professional industry. Read on.
What originally drew you to Color Wow?
I was very lucky to be part of the team that was originally testing Color Wow. I knew from the second I tried the formulas on my clients that this was something very different that was going to make a huge difference for hairstylists and the professional industry. I’ve been hooked ever since.
What is your role in Color Wow and what do you do for the brand?
As the Director of Global Education I stay very busy. I launch the brand to new countries, present on TV, head up the global education team, conduct on stage presentations and still work very closely with our chemist testing all the new and exciting products we’re working on.
What is your top tip for hairdressers in using Color Wow?
Use the products together as a system. This way you’ll really see the power of Wow and how quickly you are able to transform some of the worst textured hair in an instant.
What is your favourite Color Wow hero product?
Dream Coat is so revolutionary it astonishes me every time I use it. It’s as light as water and when saturated and blow-dried into the hair it completely transforms the texture to a glass like reflective finish. It also protects the hair against humidity for up to three to four shampoos!
Why should the professional industry be excited about Color Wow?
Color Wow is determined to give hairdressers smarter, faster, safer ways to style colour treated hair, and achieve never-before- possible results. They have created a totally new, radically inventive range of technologies. Color Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair, offering fewer formulas at a higher performance.
Tell us about the game-changing Speed Dry product.
This is a life-saver as it allows you to dry hair twenty to thirty per cent quicker without using harmful drying alcohols. It has a technology that squeezes the moisture from the hair leaving it more hydrated, rather than dehydrated. Simply spray it through the hair and style with heat. It’s that easy!
Do you have any handy hints for using Raise the Root?
Raise The Root is one of my all-time favourites as I love building body into the hair. Just remember you can use a lot right at the root on damp hair. It will give you loads of root lift with no stickiness or flakiness like most old school root lifters. It’s so good you can even use it on dry hair, whether you’re fixing a hairline or need some extra lift, just spray where you need it and style!
How would a stylist use Pop & Lock on their client for styling?
Pop & Lock is a really versatile styling product made famous by Chris Appleton who used it on Kim Kardashian to create her wet look. You can use it on dry hair to smooth flyaways or smooth down waves and on wet for a beautiful shiny blowout. The technology is really clever, as the majority of the product is moisture, which quickly infuses the hair with a little sitting on the surface, this gives more of a 3D shine from the core of the hair with no oiliness.
How will the brand cater to Australian consumers?
A big trend that I saw over in Australia was people wanting to wear their hair more natural and embrace their natural texture, whether they have waves or curls. We have the perfect product for this called Dream Coat for Curly Hair, which is so super light weight and can easily be sprayed into damp hair, scrunched and just left to air dry. It gives a beautifully defined waves and curls without the weight or stickiness of traditional curl products.
For more information visit www.thehaircaregroup.com or call 1300 437 436