Tweezerman is celebrating 40 years in the beauty industry, built with a commitment to quality and innovation in their tools. Celebrating the occasion on a global scale, the brand’s Instagram account, @tweezerman, has been inundated with well-wishes from global professional beauty experts, as shared by the account.
The established brand is renowned for not just its values, but three iconic hero tools, the Tweezerman Classic Slant Tweezer, Tweezerman Point Tweezer and Tweezerman ProCurl Lash Curler and, as they head into their 5th decade, experts and professionals continue to use these tools for peak beauty efficiency.
That expertise will continue as the brand has announced globally renowned makeup artist Mary Phillips as the all-new brow and lash ambassador for Tweezerman. Mary is known for her work with celebrities such as Kendall Jenner, Kim Kardashian, Hailey Bieber and Bella Hadid, with over 1 million Instagram followers proving her influence. Mary will continue to use these tools and deliver inspiring and educational video content with her top tips on the brand’s online channels.
Other experts, including celebrity makeup artists Mario Dedivanovic, Mary Phillips, Patrick Ta, Ash K Holm, Gita Bass, skincare expert Angela Caglia and celebrity manicurist Tom Bachik have expressed their affinity for the brand and its long legacy in a celebratory video.
“I remember 20 years ago when I first started doing makeup. The Tweezerman was the first brand of tweezers in my kit,” Mario said. “I loved them then, I love them now.”
Happy birthday to this industry legend!
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