To celebrate 50 years of artistry, creativity and passion, Joico presents an ‘Ode to Our Pros’—the talented stylists, colourists, creators, and visionaries.

For five decades, Joico has dedicated itself to promoting the Joi of Healthy Hair, but it’s the incredible stylists around the globe who make that magic happen every day.

To the fearless artists, the trendsetters, and the ones who bring the JOI, here’s to the next 50!