Grecian professional Hair Care powerhouse FARCOM PROFESSIONAL is set to revolutionise post-technical procedures across Australian Salons

FARCOM PROFESSIONAL, a renowned Greek-owned and operated Hair Care company has officially launched in Australia, bringing an extensive range of high-quality products to Salons nationwide. Celebrated for its innovation and dedication to research and development, FARCOM PROFESSIONAL has been established for 54 years and is one of the largest cosmetic producers in Europe. Its award-winning products are available across 56 countries, earning a reputation for excellence across the Haircare industry globally.

The FARCOM PROFESSIONAL portfolio includes prestigious brands such as SERI PROFESSIONAL, BIOPROTEN, EXPERTIA PROFESSIONEL, and HD, each providing comprehensive solutions for Hair Care and Styling, products in professional Salons.

In response to global trends, FARCOM PROFESSIONAL’s research and development team recognised the need to create treatment products based on the increasing demand for salon services such as Colouring, Lightening, Straightening, and Smoothing. This research led to the creation of SERI’s Experts Assist Shampoo and BIOPROTEN’s Restructuring Lotion, formulated to work together to enhance the results of these salon services by providing advanced treatments, ensuring the clients’ hair remains in excellent condition.

SERI’s Experts Assist Shampoo is an essential neutralising shampoo designed to restore the natural pH levels of hair, making it ideal for use after technical procedures. Dermatologically tested, the luxurious formula features SERI’s Ultra-Silk Neutraliser, enriched with Silk Proteins and Jojoba Oil, providing gentle yet effective care for chemically treated hair.

BIOPROTEN’s Restructuring Lotion, designed to be used alongside SERI’s Experts Assist Shampoo, offers an advanced formulation of complex antioxidants and Cotton Seed Oil Extracts. Enriched with proteins, sugars, and Vitamin B, this potent formula deeply hydrates and restores hair, delivering essential protection against harsh environmental stresses. Ideal for maintaining the health and vitality of chemically treated hair, BIOPROTEN’s Restructuring Lotion is a must-have for professionals seeking to offer their clients superior care and long-lasting results.

SERI Experts Assist Shampoo and BIOPROTEN’s Restructuring Lotion are exclusive to Salons only. Discover more about FARCOM PROFESSIONAL and its range of premium-quality Shampoos, Conditioners, strengthening Repair Oils, moisture-infused Masks, intensive Treatments, and state-of-the-art Styling products.

Visit:

www.eonia.com.au

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www.instagram.com/farcomaustralia

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